Alibaba uses blockchain technology to curb IP infringement

Various companies are investing in blockchain technology to curb counterfeiting. Leading the way is the Chinese e-commerce company Alibaba.

Jack Ma led Chinese online market giant Alibaba has filed for a patent for a blockchain technology which enables the governments or authorised authorities to freeze their Alibaba accounts in case they are suspecting intellectual property infringement. 

Blockchain technology can help the e-commerce giant in tracking counterfeit products on its platform, recording transaction details and bringing in transparency in supply chain management. 

Takeaways:

  1. Alibaba has filed for more than 10% of all blockchain technology patents in the world since last year. It has the most number of patent applications in China and US despite China’s opposition to blockchain-based cryptocurrencies. This shows China’s proactivity in protecting valuable IP.
  2. Such a technology would lead to reducing the listing of infringing products on the site and save a lot of time and effort in individually checking all listings for infringement. It is also a positive reinforcement for the company and other Chinese e-commerce sites who are facing flak for high listings of counterfeits on their sites.
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