Brand policy - Apprentice

91 views
5 minute read

HC: The Copyright Registration of the artwork is immaterial for the purpose of proving the use of a trade mark.

ByApprentice News Bulletin
February 4, 2019

The Delhi High Court decreed that the copyright registration of the artwork is immaterial for the purpose of proving the use of the subject trade mark and the court held that the Petitioner was entitled to the benefit of Section 12 of the Act for concurrent registration as it had been in use honestly from many years.

90 views
3 minute read

Snapdeal crackdowns on counterfeits with Brand Shield

ByApprentice News Bulletin
December 5, 2018

Snapdeal has released a new programme called Brand Shield to stop the sale of counterfeit merchandises on their e-commerce site. The programme will include a triple check point process for brands to report infringement and Snapdeal has promised to take down such listing within 1 business day.

99 views
7 minute read

Uncategorized

Harley-Davidson – A master of pop culture and trademarks

ByUtkarsh Joshi
August 30, 2018

Harley-Davidson maintains its position as an integral part of pop culture while successfully stopping unauthorised use of its trademarks. Various Indian brands can learn from Harley’s unique IP strategies.

90 views
7 minute read

Essentials of a good brand policy

ByPallavi Venkataramu
August 8, 2018

Brand policy makes or breaks a brand. The article throws light on the importance of a brand policy and provides various tips on drafting a good brand policy.