The Delhi High Court decreed that the copyright registration of the artwork is immaterial for the purpose of proving the use of the subject trade mark and the court held that the Petitioner was entitled to the benefit of Section 12 of the Act for concurrent registration as it had been in use honestly from many years.
Snapdeal has released a new programme called Brand Shield to stop the sale of counterfeit merchandises on their e-commerce site. The programme will include a triple check point process for brands to report infringement and Snapdeal has promised to take down such listing within 1 business day.
Harley-Davidson maintains its position as an integral part of pop culture while successfully stopping unauthorised use of its trademarks. Various Indian brands can learn from Harley’s unique IP strategies.
Brand policy makes or breaks a brand. The article throws light on the importance of a brand policy and provides various tips on drafting a good brand policy.